7.9% Increase in Tourist Spending in Rutherford County

Sep 18, 2013 at 02:05 pm by bryan


Tourism is big business in Rutherford County. According to figures recently released by the Tennessee Department of Tourist Development and the U.S. Travel Association, the county saw an increase of 7.93% in tourist spending from 2011 to 2012.

Tourism-related spending in Rutherford County in 2012 increased from $252.83 to $272.88 million, placing Rutherford County in the top 10 counties across the state, for travel-related expenditures.

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“The economic impact figures show that our tourism efforts are paying off in large dividends.  2012 was a very good year for Rutherford County,” said Bill Jones, Destination Rutherford Chair. 

Money that tourists spend in Rutherford County at restaurants, hotels, retail stores, entertainment venues and on transportation directly impacts our community—without the money generated by tourism, every household in Rutherford County would have to pay approximately $226 more in state and local taxes, every single year. “Tourism is a significant economic driver that benefits everyone in the community,” said Lanny Goodwin, Convention and Visitors Bureau Chair. 
 
Source: 
 
Rutherford County Convention and Visitors Bureau

The Convention and Visitors Bureau is the primary marketing arm of the county and advertises in major national publications as well as maintaining a presence on the internet, social media, billboards and in Tennessee state welcome centers. The CVB produces and distributes several marketing pieces each year, and works closely with event organizers, sporting groups, TSSAA, group tour operators and individual visitors. For more information, visit the CVB’s website atwww.ReadySetRutherford.com.
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