New Hamburger Joint in the Boro Called Smashburger

Smashburger, the nation’s fastest growing “better burger” restaurant, brings its fresh approach to burgers to Murfreesboro when it opens its first Tennessee location on Monday, January 9, 2012, at 451 N. Thompson Lane. Smashburger brings its juicy burgers that are smashed fresh and served delicious, along with its Haagen-Dazs® shakes, tempting sides and regional menu items crafted to please locals’ palates. This Murfreesboro location is the first of six Smashburger restaurants slated to open in Middle Tennessee over the next two years.

The Murfreesboro Smashburger has a menu created with Southern flavors and tastes in mind. The hallmark of this menu is the “Tennessee” Smashburger, which features Certified Angus Beef, Jack Daniels® barbecue sauce, two slices of American cheese, grilled garlic jalapenos and grilled onions on a toasted egg bun.

“To celebrate our entrance into the Volunteer State, we created the Tennessee burger, combining the great tasting burger we’re known for with a barbeque sauce made by Jack Daniels, one of Tennessee’s most recognized brands,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “We can’t wait for our Murfreesboro guests to try all the new flavorful options we have to offer, from our burgers and chicken sandwiches to our salads, veggie frites and shakes.”

At Smashburger, the secret is in the smash. It starts with 100 percent—fresh, never frozen, Certified Angus Beef and is smashed on a 400-degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger’s signature recipes and create-your-own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, Haystack Onions, and Veggie Frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, wine, hand-spun Häagen-Dazs shakes and IBC® root-beer floats in frosted mugs.

“Our team is excited to bring the Smashburger sizzle to Tennessee,” says Joseph Henry, Tennessee franchise owner. “We’re glad to be a part of the vibrant Murfreesboro community and delighted to introduce our neighbors to our unique casual dining experience.”

“We’re thrilled to open our first Smashburger in Tennessee in Murfreesboro,” says David Prokupek, Chairman & CEO of Smashburger. “This is one of the fastest growing areas in the nation and an ideal place for us to reach dynamic academic and business communities as well as local families.  We look forward to launching this new location and expanding further into Tennessee.”

About Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one of Smashburger’s innovative signature recipes, including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared entrée salads, kids meals, handspun Häagen-Dazs shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 143 restaurants nationwide. Smashburger topped the Forbes Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. It is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award.  To learn more, visit www.smashburger.com.