The survey also revealed that parents (77 percent), younger (79 percent) and middle aged (73 percent) drivers were significantly more likely to have "junk" in their trunk, than non-parents (62 percent) and older drivers (58 percent), respectively.
While nearly all drivers (96 percent) had at least one emergency item in their vehicle, such as a spare tire or jumper cables, a mere five percent carried all the emergency roadside equipment, including: jumper cables, spare tire, hazard triangle/road flares, flashlight, first aid kid, windshield scraper, water, non-perishable food and a blanket.
Nearly four in 10 (38 percent) drivers with emergency supplies say they check that their supplies are working at least twice a year or more (the recommended frequency). Thirty-one percent of drivers say they only check once a year and 32 percent say they have never checked at all.
State Farm encourages responsible driving every day of the year, and especially during cold weather months when inclement weather is more common. If driving conditions turn treacherous and leave you stranded, these emergency roadside items can help you stay safe until help arrives.
- Hazard triangle (with reflectors) or road flares
- First aid kit
- Jumper cables
- Windshield scraper and brush
- Spare tire
- Blankets and extra warm clothing
- Cell phone and charger
- High-calorie, non-perishable food
- Road salt or cat litter to help with tire traction
- Brightly colored distress sign or "Help" or "Call Police" flag
- Candle/matches, lighter, and/or flashlight
- Tarp for sitting or kneeling in the snow for exterior work like a tire change
The study was an online survey designed and conducted by KRC Research on behalf of State Farm from October 25 to November 3, 2013. In all, 1,000 drivers among a demographically representative U.S. sample of adults 18 years of age and older were surveyed. All respondents were required to have a valid U.S. driver's license to participate in the survey. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
KRC Research is a full-service research firm that specializes in the kind of research needed for effective communications—communications that reach, engage and persuade. A unit of the Interpublic Group of Companies (NYSE: IPG), KRC Research offers the quality and custom service of a small firm along with the reach of a global organization. For over 30 years, KRC Research has worked on behalf of corporations, governments, not-for-profits and the communications firms that represent them. Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are flexible, practical, creative, knowledgeable and fast, combining sophisticated research tools with real-world communications experience. For more information, visit www.krcresearch.com