The Tennessean reports the plan, which was released Wednesday, was put together by the Tennessee Tourism Committee, which was formed by Gov. Bill Haslam shortly after he took office in 2011.

Some recommendations in the plan include establishing a Tennessee-specific brand for tourism attractions, developing a market plan that focuses on key markets and encourages longer stays, and putting together a network of festivals and events that focus on music.

Tennessee was ranked in 2011 as No. 17 among U.S. states for visitors. Its 1.9% of the U.S. market share hasn’t changed in five years.

 

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