TN Business Barometer DIPS!

Jan 23, 2021 at 06:34 am by WGNS


(MURFREESBORO)  Outlook for the future dropped among the state’s business leaders following the November election and subsequent Electoral College certification, according to the latest Tennessee Business Barometer by MTSU’s Jones College of Business.

The latest Tennessee Business Barometer Index decreased to 212, a noticeable dip from 309 in October. The current online survey of 125 business leaders from across Tennessee was conducted between Jan. 11-18, 2021.  

Although outlook had surged higher in October 2020 (up from 88 in July) prior to the hotly contested presidential election between incumbent Donald Trump and eventual winner Joe Biden, “optimism for a brighter future has now faded,” noted Tim Graeff, director of the university’s Office of Consumer Research, which oversees the quarterly index.

The Business Barometer is an online opinion survey that tracks an overall index and four sub-indices: current outlook, future outlook, business/firm performance and employment outlook. Index scores are calculated from the percentages of positive and negative responses to a series of questions about perceptions of the economy.

The dip in the latest index resulted from two contrasting trends, said Graeff, a professor of marketing.

November election, COVID-19

With Tennessee voters again breaking strongly for the Republican Trump (60.7%) to Democrat Biden (37.4%), respondents were also asked about the possible effects of the November election on the economy and their firm or business.

Find the full survey report and previous reports at https://bit.ly/2GZvO7U.

The Tennessee Business Barometer survey is a collaborative effort between the Jones College of Business at Middle Tennessee State University and the Tennessee Chamber of Commerce and Industry. The inaugural survey in July 2015 registered an index of 325, and the next survey is scheduled for April.

For more information about the MTSU Office of Consumer Research, visit www.mtsu.edu/consumer. For more information about the Tennessee Chamber, visit www.tnchamber.org.

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