Tennessee Gov. Bill Haslam announced the 2011 Back to School CoverKids outreach campaign to help enroll Tennessee’s children in the state’s low-cost, comprehensive health insurance plan.

Working with the Tennessee Department of Education, CoverKids is including a flier with program and enrollment details in the back to school packet of every public school student in Tennessee.

The annual campaign has enrolled tens of thousands of children in the low-cost health insurance plan, which provides coverage for everything from physician visits to hospitalization to dental and vision care. The program’s current membership is just over 49,000, and there is room for more eligible children to enroll.

Launched in 2007, CoverKids is Tennessee’s plan under the Children’s Health Insurance Program, a federally-funded effort to provide coverage for children in families who do not qualify for Medicaid, but cannot afford private coverage and do not have access to state employee health insurance.

Tennessee families earning less than 250 percent of the federal poverty level, which is $55,875 per year for a family of four, can qualify for CoverKids.