MURFRFEESBORO, TN - In response to the shifting job landscape following recent layoffs in the region, Middle Tennessee State University (MTSU) is stepping in to offer valuable teachings on the timeless profession of sales. Thom Coats, Professor of Practice and Director of the Center for Professional Selling, has announced an upcoming course titled “Mastering the Art of Professional Selling,” designed for working professionals through MTSU’s Executive Education Program…

As of now, over 1,000 sales positions are listed on LinkedIn within the Murfreesboro area alone, highlighting the strong demand for sales professionals. This course aims to equip job seekers considering a career shift, as well as experienced individuals looking to enhance their sales skills.

Coats emphasizes the necessity of sales expertise in today’s workforce, noting that the ability to sell is a vital skill, whether one is leading a team, running a business, or working in customer relations. More interesting is how he pays close attention to the art of stories, particularly, stories that make the prospect the hero…

The professor suggested that sales isn’t just about making transactions; but instead, building lasting relationships, communicating with influence, and driving successful business outcomes.

The class will provide practical techniques and strategies that can lead to career advancement and success…

For more information about this course and other Executive Education offerings within the Jones College of Business at MTSU, interested individuals can visit the MTSU Executive Education webpage at Execed.MTSU.edu. 

• LISTEN: To listen to our most recent 11-minute interview with Thom Coats from MTSU, CLICK HERE.